Bio
George Samuelson is a second-degree black belt whose innovative approach to Brazilian Jiu-Jitsu instruction has influenced multiple prominent academies. Having previously served as a Director of Student Development & Performance for a jiu-jitsu organization and as a technical standards consultant for another major association, he has been instrumental in developing comprehensive coaching methodologies that continue to shape the sport.
Awarded his black belt in 2017 by Dante Rivera and Ricardo Almeida, George has distinguished himself both as a competitor and coach. His competitive achievements include IBJJF gold medals in both gi and no-gi divisions, demonstrating his versatility and technical proficiency across all aspects of the sport.
As a coach and consultant, George has worked with an impressive roster of athletes and professionals, including:
- IBJJF World Medalists
- IBJJF Pan Medalists
- IBJJF Brazilian National Medalists
- IBJJF European Medalists
- IBJJF American National Medalists
- IBJJF Open Medalists
- ADCC Open Medalists
- Professional Fighters from the UFC, CFFC, PFL, and Bellator
- Law Enforcement Personnel
- Adaptive Athletes
- High-Profile Clients from the Sports and Entertainment Industries
What sets George apart is his multidisciplinary approach to jiu-jitsu instruction. With over 20 years of experience spanning fitness, wellness, and martial arts, he brings a comprehensive understanding of human performance and movement to his teaching. His background includes extensive work with hospital-affiliated wellness centers, giving him unique insights into injury prevention, mitigation, and optimal training methodologies. Drawing from this diverse experience in both athletic development and transformation, George has developed systematic teaching methodologies that make jiu-jitsu more accessible and efficient to learn. This commitment to innovation led him to found Always The GOAL and CSPII, organizations dedicated to advancing performance optimization and systematic training across martial arts, professional sports, tactical operations, and wellness sectors. His guiding principle is that jiu-jitsu is inherently simple – success comes from eliminating unnecessary complications and focusing on proven, reliable techniques.
At Ocean County Brazilian Jiu-Jitsu, George continues to refine and implement his unique training system, which benefits both students and coaches. His approach combines traditional martial arts wisdom with modern performance metrics and teaching strategies, ensuring that every student receives consistent, high-quality instruction tailored to their individual goals.
Beyond his martial arts expertise, George brings valuable experience in developing comprehensive training solutions and performance optimization systems. This multifaceted background allows him to address not just the technical aspects of jiu-jitsu, but also the mental, physical, and strategic elements that contribute to long-term success on the mats. His work in establishing technical standards and coaching frameworks has helped shape the development of multiple organizations within the Brazilian Jiu-Jitsu community.
